Desperate LA is a boutique in East Hollywood that features independent designers from all over the world. Owner Claudia Cassina has curated a space full of conversation pieces made for strong, playful women who are not afraid to show the world who they are. After graduating with a degree in fashion design from IED Milano and working as a stylist for several years, Claudia imagined a new kind of boutique and opened Desperate LA in 2016.
THIS IS DESPERATE BUT NOT SERIOUS
Fashion is so boring.
Why does everybody cares so much about it? I think fashion is so old fashioned. I’m desperate.
Wanna surf, surf the wave of internet, the wave of a close past. Wanna dance with Adam, wanna sing Rock Lobster.
Maybe I just need a place there that is mine, where I can do whatever the fuck I want.
This is the place.