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Lykke Wullf Designer Jemma Swatek named the label after her mother, whose name means “lucky wolf” in Danish. Jemma, who was born in England and grew up in Denmark, now lives in California where her LA-based line is locally designed and sewn. Her pieces reflect a synergy between the cultures that comprise her, combining effortless California cool, Scandinavian minimalism and a European appreciation for unconventional beauty all under one design house.